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Creativity in research and development environments: A practical review

: Burbiel, J.

Fulltext urn:nbn:de:0011-n-894441 (661 KByte PDF)
MD5 Fingerprint: bed9100c564cf9d67cb3adc9ba653d71
Created on: 10.2.2009

The international journal of business science & applied management 4 (2009), No.2, pp.35-51
ISSN: 1753-0296
Journal Article, Electronic Publication
Fraunhofer INT ()
creativity; innovation; research; development; motivation; organisational culture; brainstorming

Creativity is of paramount importance to the innovation process. Therefore the findings of creativity research should be thoroughly considered in organisations where innovation processes are required. This review summarises the literature in the field of work place creativity, with special attention given to R&D environments. Current theoretical models of creativity are discussed and a literature review of the influence of (i) motivation, (ii) interaction within work groups and between group leaders and members, and (iii) organisational culture and environment on creativity is undertaken. Practical advice is derived from literature findings wherever possible.