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Format Matters! And People do, too! Tools and Insights from an Innovation Network

: Kasper, Harriet; Pohl, Verena; Kochanowski, Monika


Fred, A.:
Knowledge Discovery, Knowledge Engineering and Knowledge Management. 11th International Joint Conference, IC3K 2019 : Vienna, Austria, September 17-19, 2019, Revised Selected Papers
Cham: Springer Nature, 2020 (Communications in computer and information science 1297)
ISBN: 978-3-030-66195-3 (Print)
ISBN: 978-3-030-66196-0 (Online)
ISBN: 978-3-030-66197-7
International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K) <11, 2019, Vienna>
Conference Paper
Fraunhofer IAO ()

Communication is one important key to successful innovation culture within companies. We developed three lightweight formats to support innovation communication - future personas, describing the needs of future customers, anchorvideos, for giving technological trends "a face" and anchoring them within a company, and the InnoDeck for efficiently spreading innovative methods and inspiration in practice. In this work, we extend previous work on the three topics by describing how the three artifacts work together and can be combined within a company or in innovation networks. We show this in three case studies. Two describing how companies use the artifacts internally. A third case study from an innovation network shows concrete visualization of the combination of the three concepts. Additionally, we provide new evaluation results for the innovation communication within the network based on a questionnaire. Concluding, we illustrate how we will extend and interleave the concepts for supporting communities of practice in the future.