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Business Model Innovation in Manufacturing Equipment Companies

Joint Project Fluid Production, ARENA2036
: Mesa Cano, Alberto; Stahl, Tobias; Bauernhansl, Thomas

Postprint urn:nbn:de:0011-n-6364418 (243 KByte PDF)
MD5 Fingerprint: 7b48ac56bafa559db223f337e5d45c74
Created on: 3.9.2021

Weißgraeber, Philipp:
Advances in Automotive Production Technology - Theory and Application : Stuttgart Conference on Automotive Production (SCAP 2020), 9th and 10th of November 2020
Wiesbaden: Springer Vieweg, 2021 (ARENA2036)
ISBN: 978-3-662-62961-1 (Print)
ISBN: 978-3-662-62962-8 (Online)
Stuttgart Conference on the Automotive Production (SCAP) <1, 2020, Online>
Conference Paper, Electronic Publication
Fraunhofer IPA ()
Fertigung; Geschäftsmodell; Innovation; Rekonfiguration

Higher individualization levels, shorter product life cycles and fluctuating market demand influence manufacturing environments considerably, leading for example to a greater planning complexity and more frequent reconfiguration of production equipment and systems. These factors generate high non-value-added production costs that reduce factory adaptability.
In this context, automobile manufacturers demand a reduction in installation and integration activities that allow for an increase in the versatility of their production facilities. Business model innovations are hence required for manufacturing equipment suppliers to meet their customers’ demands and stay competitive in the long term.
This paper identifies promising approaches for manufacturing business model innovation, including preliminary assessment within the research campus ARENA2036. The approaches lead to alternative business models that represent a possible way out of the conventional business dynamics between automobile manufacturers and their equipment suppliers, currently inhibiting innovation to-wards more flexible production systems.