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Digital Business Model Innovation in SMEs - Case Studies with DIH Support from Brandenburg (Germany)

: Gebauer, Marc; Tangour, Cyrine; Zeitschel, Diana


Bach Tobji, Mohamed Anis:
Digital Economy. Emerging Technologies and Business Innovation : 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings
Cham: Springer Nature, 2020 (Lecture Notes in Business Information Processing 395)
ISBN: 978-3-030-64641-7 (Print)
ISBN: 978-3-030-64642-4 (Online)
International Conference on Digital Economy (ICDEc) <5, 2020, Online>
Conference Paper
Fraunhofer IMW ()
digital business model; SME; business model innovation; Brandenburg; digital innovation hub

Digital technologies provide opportunities for diverse companies to innovate their business models in different ways. The process of business model innovation triggered by digitization is especially challenging for small and medium-sized enterprises (SMEs). In addition, literature on business model innovation, following the digitization of SMEs business process, remains limited. Thus, the article uses an exploratory case study approach to analyze two different business model innovation processes triggered by digital technologies. Additionally, the SMEs benefited from the support of a regional digital innovation hub for digitizing their processes. In this paper, the authors discuss two business model innovation paths, growth-focused and efficiency-focused paths.