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Business Model Patterns of IOT Platforms in the B2B Context

: Markfort, Lino; Kögler, Philipp; Arzt, Alexander; Gebauer, Heiko

Fulltext ( - Gesamter Tagungsband)

Bigdeli, A.:
Spring Servitization Conference "Advanced Services for Sustainability and Growth" 2020. Proceedings : Spring Servitization Conference 2020, 14-16 September 2020, Online
Birmingham: Aston Business School, 2020
ISBN: 978-1-85449-429-0
Spring Servitization Conference (SSC) <2020, Online>
Conference Paper, Electronic Publication
Fraunhofer IMW ()
business model patterns; IOT platforms; Business Ecosystem; Digital services; manufacturing companies

The Internet of Things (IoT) enables new business opportunities for industrial companies in the Business-to-Business (B2B) context. Many companies invest into the development of data-driven business models around IoT platforms. However, there is still little systematic research on the characteristics of these business models. Based on a quantitative study, this paper explores patterns and elements of business models in the IoT platform context. Furthermore, based on a qualitative study, it describes and compares IoT platform business models from different industries and emphasizes similarities and differences.