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2020
Journal Article
Titel
Process for the development of a digital strategy
Abstract
Digitalization is facing almost all economic sectors and requires a fundamental change in existing companies. Therefore, Digitalization is a strategic core issue. However, many companies are confronted with major challenges in developing their own digital strategy. This is due to the lack of suitable approaches and methods for the development of digital strategies. In this paper a process model for the development of a digital strategy is presented. The process model is extended by methods for the single phases. With the help of the presented methods, manufacturing companies in particular will be enabled to develop their individual digital strategies.