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The Future of Innovation Management

Symbiotic Interaction Between Humans and Cognitive Systems
: Vocke, Christian; Bauer, Wilhelm


Kantola, Jussi Ilari (Ed.):
Advances in Human Factors, Business Management and Leadership : Proceedings of the AHFE 2020 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, July 16-20, 2020, USA
Cham: Springer Nature, 2020 (Advances in Intelligent Systems and Computing 1209)
ISBN: 978-3-030-50790-9 (Print)
ISBN: 978-3-030-50791-6 (Online)
International Conference on Applied Human Factors and Ergonomics (AHFE) <11, 2020, Online>
Human Factors, Business Management and Society (Conference) <2020, Online>
International Conference on Management and Leadership <2020, Online>
Conference Paper
Fraunhofer IAO ()

In times of digital transformation and often-disruptive markets, companies have to continuously optimize their existing business models and at the same time promote new products and services as well as organizational structures and working processes. Human creativity in combination with artificial intelligence and cognitive systems are key enablers for organizations to optimize their business and better predict and control their innovation processes. Optimized symbiotic interaction between humans and machines needs a methodological approach in order to design and evaluate enhanced innovation processes for generating new ideas and implementing innovative hybrid working scenarios. In this paper, the authors present key elements for the optimization of innovation processes based on established creativity techniques and potentials of cognitive systems.