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Futurehotel - the smart resilient hotel

How does digitization help hotels in times of the corona crisis and afterwards? A report from the research project futurehotel
: Borkmann, Vanessa

Fulltext urn:nbn:de:0011-n-5932813 (1.7 MByte PDF)
MD5 Fingerprint: 50c964802d59dafd9153f9167526a0fa
Created on: 26.6.2020

Stuttgart: Fraunhofer IAO, 2020, 41 pp.
Study, Electronic Publication
Fraunhofer IAO ()
Hotelgewerbe; Digitalisierung; Krise; Pandemie; Resilienz; Smart Hotel

The study »Smart Resilient Hotel« presents actions and solutions to foster the digital transformation of hotel businesses. For this purpose, the current situation in the hotel industry caused by the Corona pandemic is first introduced. In the following, digitization measures are presented, the central challenges facing the hotel industry are pointed out. Finally, opportunities and fruitful outcomes of the current digitization efforts are described. »The term 'Smart Resilient Hotel' descibes a hotel that is characterized by a high degree of digitization and therefore capable of surviving stressful, threatening situations without persistant damage. « Hence, digitization is an important competence in hotel companies to better manage the corona crisis and its impact. It enables contactless services and processes despite physical distance. The study refers to actions and solutions in four strategic fields of action: 1. Smart Services, 2. New Work, 3. Digital Business, 4. Smart Building.