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So You Want to Be a Platform: Where to Start?

: Markfort, Lino; Haugk, Sebastian; Tangour, Cyrine


Jallouli, R.:
Digital Economy. Emerging Technologies and Business Innovation : 4th International Conference, ICDEc 2019, Beirut, Lebanon, April 15-18, 2019, Proceedings
Cham: Springer Nature, 2019 (Lecture Notes in Business Information Processing 358)
ISBN: 978-3-030-30873-5 (Print)
ISBN: 978-3-030-30874-2 (Online)
International Conference on Digital Economy (ICDEc) <4, 2019, Beirut>
Conference Paper
Fraunhofer IMW ()
platform business model; ecosystem; business model transformation

Platforms change numerous industries in a very short time. Many companies therefore want to become platforms themselves. Our paper gives a brief overview of the most important concepts in the area of platform-based business models and business ecosystems. In addition, from three approaches to transforming traditional business models into platform companies, we derive recommendations on how companies should position themselves to become platform companies.