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Enabling SMEs to Conduct User Research

Experience with and Adaption of UX Concept Exploration
 
: Janssen, Doris; Pollmann, Kathrin; Fronemann, Nora; Blank, David

:

Ahram, Tareq:
Advances in Usability and User Experience : Proceedings of the AHFE 2019 International Conferences on Usability & User Experience, and Human Factors and Assistive Technology, July 24-28, 2019, Washington D.C., USA
Cham: Springer Nature, 2020 (Advances in Intelligent Systems and Computing 972)
ISBN: 978-3-030-19134-4 (Print)
ISBN: 978-3-030-19135-1 (Online)
pp.445-456
International Conferences on Usability & User Experience, and Human Factors and Assistive Technology <2019, Washington/DC>
International Conference on Applied Human Factors and Ergonomics (AHFE) <10, 2019, Washington/DC>
Bundesministerium fur Wirtschaft und Energie BMWi (Deutschland)
Mittelstand-Digital - Strategien zur digitalen Transformation der Unternehmensprozesse;
Mittelstand 4.0-Kompetenzzentrum Usability
English
Conference Paper
Fraunhofer IAO ()

Abstract
We present an update from 6 years of practical use of UX Concept Exploration, a method for user research and user-driven innovation. After a short overview of the method, the paper describes experiences and suggests modifications of the method, where appropriate. Finally, we discuss guidelines to make the method usable in environments with only little UX expertise and limited resources, like small and medium-sized enterprises (SMEs) usually face.

: http://publica.fraunhofer.de/documents/N-582957.html