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How to Structure a Company-wide Adoption of Big Data Analytics

: Bürger, Olga

Fulltext (PDF; )

Ludwig, T. ; Univ. Siegen:
14. Internationale Tagung Wirtschaftsinformatik, WI 2019. Tagungsband : Human Practice. Digital Ecologies. Our Future. 23.02.2019 - 27.02.2019, Siegen
Siegen, 2019
Internationale Tagung Wirtschaftsinformatik (WI) <14, 2019, Siegen>
Conference Paper, Electronic Publication
Fraunhofer FIT ()

Driven by increasing amounts of data and by emerging technologies to store and analyze them, companies adopt Big Data Analytics (BDA) to improve their innovativeness and decision-making. However, adopting BDA across the company in the sense of an insight-driven organization (IDO) is challenging, since it influences the entire company and requires an organizational change. Despite mature knowledge, approaches that provide concrete methods for structuring the company-wide adoption of BDA to fully exploit the benefits of BDA and to reduce the risk of its failure are still missing. Following action design research, we developed and evaluated a method for structuring the company-wide adoption of BDA in a concerted research effort at a German bank. Based on knowledge of BDA and the roadmapping approach, the method structures the adoption along the BDA capabilities. We illustrate how companies can define a target state, identify gaps, and derive a BDA roadmap.