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Listen to your users

Quality improvement of mobile apps through lightweight feedback analyses
: Scherr, Simon André; Elberzhager, Frank; Meyer, Selina


Winkler, D.:
Software Quality: The Complexity and Challenges of Software Engineering and Software Quality in the Cloud. 11th International Conference, SWQD 2019. Proceedings : Vienna, Austria, January 15-18, 2019
Cham: Springer International Publishing, 2019 (Lecture Notes in Business Information Processing 338)
ISBN: 978-3-030-05767-1
ISBN: 978-3-030-05766-4
ISBN: 978-3-030-05768-8
International Software Quality Days Conference (SWQD) <11, 2019, Vienna>
Bundesministerium für Bildung und Forschung BMBF (Deutschland)
02K14A182; Opti4Apps
Conference Paper
Fraunhofer IESE ()
quality assurance; app; feedback; product improvement; emoji

Companies developing mobile apps face increasing requirements such as short time to market or high quality. Furthermore, users have more influence on apps, as they can easily provide feedback on the product. Consequently, feedback is a valuable source for product improvement. Ideally, this would be done in an automated way. However, because of the limitations of understanding of natural language by machines, this is not possible in a satisfactory way. We have created a quality assurance process that makes use of feedback by applying lightweight analyses in order to enable product managers to take decisions. Some aspects of our process are the inclusion of emojis to reveal emotions, the detection of trends, as well as the derivation of improvement suggestions. With examples from popular apps, we show the practical application of our process.