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Approaches for the Development of Digital Products in Small and Medium-sized Enterprises

: Görzig, David; Luckert, Michael; Aichele, Andreas; Bauernhansl, Thomas


Schmitt, Robert ; Wissenschaftliche Gesellschaft für Produktionstechnik -WGP-:
Advances in Production Research : Proceedings of the 8th Congress of the German Academic Association for Production Technology (WGP), Aachen, November 19-20, 2018
Cham: Springer Nature, 2019
ISBN: 978-3-030-03450-4 (Print)
ISBN: 978-3-030-03451-1 (Online)
ISBN: 978-3-030-03452-8
German Academic Association for Production Technology (WGP Congress) <8, 2018, Aachen>
Wissenschaftliche Gesellschaft für Produktionstechnik (WGP Congress) <8, 2018, Aachen>
Conference Paper
Fraunhofer IPA ()
Digitalisierung; Produktentwicklung; Kleine und mittlere Unternehmen KMU

Digitalisation confronts small and medium-sized enterprises (SMEs) in machinery and plant engineering with new challenges in product development. Due to the resulting new requirements such as service development and shorter product lifecycles, there is a considerable uncertainty about how to implement this paradigm shift. In this paper, we identify the most innovative enterprises from a group of 34 SMEs and analyse their applied approaches in product development. The clustering of activities results in a model of the four roles digital leader, digital native, digital accelerator and digitalized customer. These are essential for the successful implementation of the identified approaches.