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The impact of product failure on innovation diffusion: The example of the cargo bike as alternative vehicle for urban transport

: Heinrich, L.; Schulz, W.H.; Geis, I.

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Transportation research procedia 19 (2016), pp.269-271
ISSN: 2352-1465
International Scientific Conference on Mobility and Transport Transforming Urban Mobility (mobil.TUM) <2016, Munich>
Journal Article, Conference Paper, Electronic Publication
Fraunhofer IML ()