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The impact of product failure on innovation diffusion: The example of the cargo bike as alternative vehicle for urban transport
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2016
Journal Article
Titel
The impact of product failure on innovation diffusion: The example of the cargo bike as alternative vehicle for urban transport
Author(s)
Heinrich, L.
Schulz, W.H.
Geis, I.
Zeitschrift
Transportation research procedia
Konferenz
International Scientific Conference on Mobility and Transport Transforming Urban Mobility (mobil.TUM) 2016
DOI
10.1016/j.trpro.2016.12.086
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English
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Fraunhofer-Institut für Materialfluss und Logistik IML