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From product manufacturer to system provider: Revenue models for product service systems (PSS)

 
: Radic, Marija; Liebtrau, Robert M.; Radic, Dubravko

:

Petruzzellis, L.:
Rediscovering the essentiality of marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress, held in Bari, Italy
Cham: Springer International Publishing, 2016 (Developments in Marketing Science)
ISBN: 978-3-319-29876-4 (Print)
ISBN: 978-3-319-29877-1 (Online)
pp.565-578
Academy of Marketing Science (AMS World Marketing Congress) <18, 2015, Bari>
English
Conference Paper
Fraunhofer MOEZ ( IMW) ()

Abstract
Product service systems have received a lot of attention in the last decade from practitioners, politics and academia. Yet, many product service providers struggle with successfully implementing such business models. One key issue from a practitioner's standpoint is the question how to generate sustainable revenues. To date, only little research on this topic exists. The objective of this chapter is to contribute to the discussion by trying to shed light, first, on the question which types of product service systems exist. In a second step, we derive adequate revenue models for the identified types of product service systems.

: http://publica.fraunhofer.de/documents/N-467592.html