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Corporate and grassroot frugal innovation

A comparison of top-down and bottom-up strategies
 
: Wohlfart, Liza; Bünger, Mark; Lang-Koetz, Claus; Wagner, Frank

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Technology Innovation Management Review 6 (2016), No.4, pp.5-17
ISSN: 1927-0321
English
Journal Article, Electronic Publication
Fraunhofer IAO ()

Abstract
Frugal innovations aim at the development of basic solutions that are affordable for pricesensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental, and social) provide one of the guidelines for the comparison. The research is based on an analysis of case studies from various industries, six of which are presented in this article.

: http://publica.fraunhofer.de/documents/N-432065.html