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Analyzing the integration of technology platform strategies into the situational context of diversified companies

 
: Schuh, G.; Ryschka, S.; Rollmann, A.; Wetterney, T.

Pretorius, L. ; University of Pretoria; International Association for Management of Technology -IAMOT-:
Technology - future thinking : IAMOT 2016, 25th International Association for Management of Technology Conference; 15-19 May 2016, Orlando, Florida, United States of America; Proceedings
Washington, USA: International Association for Management of Technology (IAMOT), 2016
ISBN: 0-9815817-8-1
ISBN: 978-0-9815817-8-1
pp.44-62
International Association for Management of Technology (IAMOT Conference) <25, 2016, Orlando/Fla.>
English
Conference Paper
Fraunhofer IPT ()

Abstract
The significance of technology platforms as interconnected networks of technological knowledge is steadily growing in diversified companies. The reason is that technology platforms support diversified companies to handle the conflicting priorities of fulfilling the customer demand for individualized innovations, while generating company-wide technological synergies. Hence, the success of diversified companies can be significantly affected by the implementation of technology platforms and the development of consistently integrated technology platform strategies. This implies that is essential for diversified companies to correctly integrate their technology platform strategies into their company's specific situational context. In practice however, the consistent integration of technology platform strategies into a diversified company remains a major challenge.

: http://publica.fraunhofer.de/documents/N-422632.html