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Efficient technology intelligence by search field strategies

: Wellensiek, Markus; Orilski, Simon; Schuh, Günther

Huizingh, K.R.E. ; International Society for Professional Innovation Management -ISPIM-:
The future of innovation. The XX ISPIM Conference 2009. Proceedings. CD-ROM : R&D Management Conference 2009, Vienna, Austria, 21-24 June 2009
Manchester: ISPIM, 2009
ISBN: 978-952-214-767-7
International Society for Professional Innovation Management (Conference) <20, 2009, Wien>
R&D Management Conference <2009, Wien>
Conference Paper
Fraunhofer IPT ()
technology management; search field; search field strategy; search field hierarchy; technology intelligence; monitoring radar

One of the most crucial influencing factors on company's innovation capability and therefore sustainable success are technologies. In innovation management the use of search fields as orientation guide for the identification of new products is widely common. Yet, the transfer to technology management is not done fully. The identification of appropriate technological developments, which lead to future technological chances and risks, is getting more and more a challenge. In the light of accelerated technical progress the potential fields of observation for the technology intelligence is exponentially growing. The paper presents a model of monitoring radars using the search field idea for the orientation of the technology intelligence. It is shown that the definition of the relevant information demand by search fields and corresponding strategies under consideration of the technological basis and company characteristics leads to a higher transparency and efficiency of the technology intelligence.