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2015
Conference Paper
Titel
The two faces of frugal innovation
Titel Supplements
Bridging gaps to foster successful innovation strategies
Abstract
Frugal innovations aim at the development of basic solutions that are affordable for price-sensitive customer groups. This overall concept summarized various streams that differ quite significantly in some points. The paper looks at the similarities and differences between two major approaches, corporate and grassroot frugal (as the authors call them), and identifies first ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental and social) provide one of the guidelines for the comparison. The research is based on an analysis of several case studies, some of which are presented in this paper.