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The two faces of frugal innovation

Bridging gaps to foster successful innovation strategies
: Wohlfart, Liza; Bünger, Mark; Lang-Koetz, Claus; Wagner, Frank

International Society for Professional Innovation Management -ISPIM-:
Changing the Innovation Landscape : ISPIM Innovation Summit; Brisbane, Australia, 6 - 9 December 2015
Manchester: ISPIM, 2015
ISBN: 978-1-911136-01-9
15 pp.
International Society for Professional Innovation Management (ISPIM Innovation Symposium) <2015, Brisbane>
Conference Paper
Fraunhofer IAO ()

Frugal innovations aim at the development of basic solutions that are affordable for price-sensitive customer groups. This overall concept summarized various streams that differ quite significantly in some points. The paper looks at the similarities and differences between two major approaches, corporate and grassroot frugal (as the authors call them), and identifies first ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental and social) provide one of the guidelines for the comparison. The research is based on an analysis of several case studies, some of which are presented in this paper.