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Exploiting Big Data's Benefits

: Heidrich, Jens; Trendowicz, Adam; Ebert, Christof


IEEE Software 33 (2016), No.4, pp.111-116
ISSN: 0740-7459
ISSN: 1937-4194
Journal Article
Fraunhofer IESE ()
PRO-OPT; Big Data; software development; software engineering; computer architecture; smart ecosystem

Knowing about big data's potential for exploiting new business ideas is a key capability for staying successful in the market. Potential analysis provides a systematic way to identify and close the gap between big data's possible benefits and the ability to turn that data into business value.