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Digital business engineering: Methodological foundations and first experiences from the field

: Otto, Boris; Bärenfänger, Rieke; Steinbuß, Sebastian

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28th Bled eConference 2015. Proceedings. Online resource : June 7 - 10, 2015, Bled, Slovenia
Online im WWW, 2015
Bled eConference <28, 2015, Bled>
Conference Paper, Electronic Publication
Fraunhofer ISST ()
digitization; business model; Digital Business Engineering; method engineering; case study

Digitization is affecting almost all areas of business and society. It brings about opportunities for enterprises to design a digital business model. While a significant amount of research exist examining the conceptual foundation of business models in general, no comprehensive approach is available that helps enterprises in designing a digital business model. This paper addresses this gap and proposes Digital Business Engineering as a method for digital business model design. The activities are structured into six phases, namely End-to-End Customer Design, Business Ecosystem Design, Digital Product/Service Design, Digital Capability Design, Data Mapping, and Digital Technology Architecture Design. The method development follows principles of design-oriented research. Five case studies are used to analyse method requirements and evaluate it within is natural context.