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Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.

Global integration of Marketing and R&D: IBM's Haifa Research Laboratory and its 'Webcutter' Technology

 
: Horwitch, M.; Grupp, H.; Maital, S.; Dopelt, G.; Sobel, G.

:

Woodside, A.G.:
Getting Better at Sensemaking
Greenwich, Conn.: JAI Press, 2000 (Advances in business marketing and purchasing 9)
ISBN: 0-7623-0633-5
pp.203-214
English
Book Article
Fraunhofer ISI ()

: http://publica.fraunhofer.de/documents/N-3710.html