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Requirements for developing green services

: Cocca, Sabrina; Ganz, Walter


The service industries journal 35 (2015), No.4, pp.179-196
ISSN: 0264-2069
Journal Article
Fraunhofer IAO ()

Innovating with services and integrating sustainability in economics are research issues of increasing importance. Green services are a recently relevant type in service research combining both fields. The potential seen in ecologically sustainable services is high, while a comprehensive approach in new service development is still missing. Based on an empirical study, a set of requirements for developing green services is introduced, considering specific criteria of ecological sustainability.