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Reflecting rural supply regarding demographic change in Germany

A qualitative analysis of requirements and acceptance to preserve quality of live in rural areas
: Kuerbis, Susann; Hofmann, Bettina; Schmitt-Rueth, Stephanie

Toivonen, Marja (Ed.) ; European Association for Research on Services -RESER-:
24th Annual RESER Conference 2014. Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare. Proceedings : September 11-13, 2014, Helsinki, Finland
Espoo: VTT, 2014
ISBN: 978-951-38-7436-0
European Association for Research on Services (RESER Conference) <24, 2014, Helsinki>
Conference Paper
Fraunhofer IIS ()

Demographic change in Germany is characterised by low birth rates and increasing life expectancy. Especially rural areas suffer from this trend. Futhermore, this fact results in lower quality of life due to gradual reduction of infrastructure. However, there is a rising need for supply because of ageing population. The objective of this paper is to analyse which requirements citizens have regarding local food and medical supply concepts and what kind of solutions are possible. The aim is to identify critical requirements and acceptance factors that should be considered when establishing local supply concepts in rural areas in Germany.