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Linking strategy and roadmap. Integrative design of technology, product and production

: Schuh, G.; Wellensiek, M.; Schubert, J.; Hacker, P.; Meinecke, M.; Schaller, C.; Weber, P.; Zeppenfeld, C.; Kitzer, P.

Kocaoglu, Dundar F. (Ed.) ; Portland International Center for Management of Engineering and Technology -PICMET-; Institute of Electrical and Electronics Engineers -IEEE-:
PICMET 2012, Portland International Conference for Management of Engineering and Technology. Technology Management for Emerging Technologies. Proceedings : July 29 - August 2, 2012, Vancouver, Canada
New York, NY: IEEE, 2012
ISBN: 1-890843-26-1 (CD-ROM)
ISBN: 978-1-4673-2853-1 (Print)
ISBN: 978-1890843-26-7
pp.147-157 (Vol.1)
Portland International Conference on Management of Engineering and Technology (PICMET) <2012, Vancouver>
Conference Paper
Fraunhofer IPT ()

Technology, product and production planning is challenging. To face increasing complexity of strategic planning, a stronger, earlier and quicker integration of the planning areas product, technology and production is required. Current approaches hamper a total optimum in planning results. Technology management needs a new quality of integrativity. It cannot be reached with the motto `Everyone does everything together'. Instead, everyone has to define lighthouses, guidelines and references for the future for his own domain. Strategy and roadmap need to be linked in the coordinated process. In this paper we present a new integrative approach, which was developed based on results of the analysis of industry cases and successful practices of five technology-oriented companies. Firstly, clear visions of the future of the own planning area have to be developed in form of lighthouses to define borders of each planning areas solution space. Secondly, guidelines building a framework for specific solutions can be derived. References that are describing each planning area in the future, can be developed afterwards as target states. As a final step, the solution spaces of all planning areas have to be harmonized. In a participative decision making process agreed projects have to be implemented in a technology roadmap.