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MPEG-DASH enabling adaptive streaming with personalized commercial breaks and second screen scenarios

: Kaiser, Stefan; Pham, Stefan; Arbanowski, Stefan

Postprint urn:nbn:de:0011-n-2562657 (191 KByte PDF)
MD5 Fingerprint: dfc4ab40039461680819349c7568ad2e
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Created on: 20.8.2013

Paolini, P. ; Association for Computing Machinery -ACM-; Association for Computing Machinery -ACM-, Special Interest Group on Computer and Human Interaction -SIGCHI-; Association for Computing Machinery -ACM-, Special Interest Group on Hypertext, Hypermedia, and Web; Association for Computing Machinery -ACM-, Special Interest Group on Multimedia -SIGMM-:
11th European Conference on Interactive TV and Video, EuroITV 2013. Proceedings : Como, Italy - June 24 - 26, 2013
New York: ACM, 2013
ISBN: 978-1-4503-1951-5
European Conference on Interactive TV and Video (EuroITV) <11, 2013, Como>
Conference Paper, Electronic Publication
Fraunhofer FOKUS ()
MPEG-DASH; IPTV; HTTP adaptive streaming; second screen; personalized commercial breaks

The growing demand for video streaming over the Web has increased the importance of the recently published MPEG standard Dynamic Adaptive Streaming over HTTP (MPEG-DASH). With MPEG-DASH, video delivery will be harmonized across the Internet by enabling consumption and transport of adaptive bitrate content.
Future opportunities that come with this technology are discussed in this paper as well as the challenges that have to be mastered. The discussion is done on the basis of proof of concept implementations. The topics deal with various aspects of MPEG-DASH deployment ranging from the fundamental content creation over applied adaptation to smart use cases like personalized commercial breaks or session mobility-enabled adaptive video streaming.