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Determining phase transitions for aligning the supply chain strategy along early life cycle phases of product innovations

: Parlings, Matthias; Klingebiel, Katja; Cirullies, Jan

European Operations Management Association -EurOMA-:
20th EurOMA Conference 2013 - Operations Management at the Heart of the Recovery : Dublin, Ireland, 7th-12th of June 2013
Brussels: EurOMA Secretariat, 2013
3 pp.
European Operations Management Association (EurOMA International Annual Conference) <20, 2013, Dublin>
Conference Paper
Fraunhofer IML ()
supply chain management; adaptability; innovation management

Due to their hardly predictable progress through life cycle phases, innovations are particularly challenging for a company's supply chain. For an adequate adaption of the supply chain strategy it is necessary to timely identify life cycle phase transitions. This paper proposes an indicator-based framework for the determination of an innovation's life cycle phase transitions in order to timely align the supply chain strategy. The findings are a crucial step in designing a holistic approach for the efficient design of supply chains along an innovation's life cycle.