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State-of-the-art in service orientation in the German medical engineering sector

: Buschak, Daniela; Biege, Sabine; Wassmus, Andreas; Voigt, Kai-Ingo

Fulltext urn:nbn:de:0011-n-2196731 (124 KByte PDF)
MD5 Fingerprint: 3fe2c86917436c2bd566fda3823a5a06
Created on: 23.11.2012

Ganz, W.; Kicherer, F.; Schletz, A. ; Fraunhofer-Institut für Arbeitswirtschaft und Organisation -IAO-, Stuttgart:
RESER 2011. Productivity of Services Next Gen - Beyond Output/Input. Conference Proceedings. CD-ROM : September 8th-9th, 2011, Hamburg
Stuttgart: Fraunhofer Verlag, 2011
ISBN: 3-8396-0298-X
ISBN: 978-3-8396-0298-0
19 pp.
European Association for Research on Services (RESER Conference) <21, 2011, Hamburg>
Conference Paper, Electronic Publication
Fraunhofer ISI ()

Services have become a major trend in recent years. Especially in the manufacturing industry a stronger service orientation is advocated as a means to keep up the competitive advantage in an environment currently marked by a high competitive pressure from emerging countries and a levelling technical advantage. Though the research on service orientation in manufacturing industry gained on maturity in the last years, a limited scope of industry sectors dominates the empirical studies conducted. This paper sheds light on the actual state-of-the art in service orientation in terms of service scope and motivation in a sector predominantly associated with high-technology products, namely the German medical engineering sector. The findings presented are based on the qualitative interviews with 12 companies conducted with German manufacturers of medical devices.