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Realization of internet service-offerings

A vendor's business model perspective
: Weiner, N.; Renner, T.; Kett, H.; Weisbecker, A.

Huizingh, K.R.E. ; International Society for Professional Innovation Management -ISPIM-:
Sustainability in Innovation. Innovation Management Challenges. XXII ISPIM Conference 2011. Proceedings. CD-ROM : Hamburg, Germany, 12-15 June 2011
Manchester: ISPIM, 2011
ISBN: 978-952-265-092-4
17 pp.
International Society for Professional Innovation Management (ISPIM Conference) <22, 2011, Hamburg>
Conference Paper
Fraunhofer IAO ()

Today the actively design new business models, no matter via textual descriptions or visually supported, detailed meta-models exist. Beside the current theoretical models and methodologies to design a business model, an oppressive problem is the absence of empirical studies to support specific design-decisions during business model design. This contribution describes selected key-factors for the design of business models related to Internet services from a vendor's point of view. The paper provides results from a survey at 114 German IT-vendors regarding business strategic questions and combines them with the already introduced »[moby] Business Model Ontology«. Finally an improved configurable business model ontology is derived and a general method to design a new business model step by step is proposed.