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Aligning business goals and user goals by engineering hedonic quality

: Klöckner, Kerstin; Kohler, Kirstin; Kerkow, Daniel; Niebuhr, Sabine; Nass, Claudia

Kaiserslautern, 2010, VII, 27 pp.
IESE-Report, 070.10/E
Reportnr.: 070.10/E
Fraunhofer IESE ()
user experience; joy-of-use; business goal; interaction pattern; hedonic quality; user interface

The following paper deals with quality properties that extend the traditional understanding of usability with its focus on the pragmatic aspects like efficiency and effectiveness on task performance in the context of business applications. The contribution of the approach is two folded. First: We show how psychological theories about motivation and creativity can bridge the gap between business goals and users' goals and attitude with interaction design. We introduce an engineering approach that allows to deliberately design for fun/joy in a given business context. Second: We show how to reuse the experience from former or other projects by describing the interaction design as pattern candidates. This approach has been applied successfully many times and we elaborate it in a case study conducted for one of our clients, including an empirical evaluation that shows an improved working behavior and increased user acceptance of the software.