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2010
Conference Paper
Titel
Triple-Win. Beneficial business models for health prevention beyond changing demographics
Abstract
The paper discusses why the market for health and wellness is a prospective one. Businesses may have the opportunity to benefit from providing health related services/solutions. However not only businesses benefit from that. Citizens, as customers of such services, might also benefit from the services and their results. If health for a sustainable period of time is the goal, and this goal is achieved, the entire society will benefit. Lower spending for health care will be of great importance not only in ageing societies. The paper provides a business model typology for businesses in the health market and presents a prototype service offering. The service prototype has been created using a service engineering approach.