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The Chinese service industry as a challenge for European SME

A systematic approach for market entry
Die chinesische Service-Industrie als Herausforderung für europäische KMU. Ein systematischer Ansatz für den Markteintritt
 
: Schmitt, R.; Schumacher, S.; Scharrenberg, C.

Roy, R. ; International Institution for Production Engineering Research -CIRP-, Paris:
CIRP IPS2 Conference 2009. Industrial Product-Service Systems : Conference held at Cranfield University on 1 - 2 April 2009, proceedings
Cranfield, Bedford: Cranfield University Press, 2009
ISBN: 978-0-9557436-5-8
pp.331-335
Industrial Product-Service Systems Conference (IPS2) <2009, Cranfield>
English
Conference Paper
Fraunhofer IPT ()
Benchmark; China; Diensteanbieter; Dienstleistungsunternehmen; internationale Aktivität; KMU (Kleine und mittlere Unternehmen); Kooperationsvereinbarung; Lösungsansatz; Markterschließung

Abstract
Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic benchmark and selection of the target markets and a detailed definition and agreement of the cooperation between the Chinese and the western company.

: http://publica.fraunhofer.de/documents/N-133961.html