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2009
Conference Paper
Titel
The Chinese service industry as a challenge for European SME
Titel Supplements
A systematic approach for market entry
Alternative
Die chinesische Service-Industrie als Herausforderung für europäische KMU. Ein systematischer Ansatz für den Markteintritt
Abstract
Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic benchmark and selection of the target markets and a detailed definition and agreement of the cooperation between the Chinese and the western company.