Fraunhofer-Gesellschaft

Publica

Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.
2012Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk; Poel, Dirk van den; Prinzie, Anita
Journal Article
2011Essays on text mining for improved decision making
Thorleuchter, Dirk; Poel, Dirk van den; Prinzie, Anita
Journal Article